Just a quick post to mention the use of keyword misspellings or typos in your ad groups. I feel that you are leaving money on the table if you don’t use typos as keywords. I’m not saying that a lot of people can’t spell, although that may be true, it’s just common to hit the wrong key or keys when typing search terms.
Adding Typos to your Meta Keywords Tag
The problem when using typos as keywords is the search engine may expect to see those words on the landing page. If it doesn’t, the keyword becomes less relevant and therefore the bid price goes up. I simply add the misspellings to the hidden to humans meta keywords tag between the head tags of my source code.
Using Typos and Dynamic Keyword Insertion Together
I personally don’t use dynamic keywords in my ad title if I include typos in my ad group. It just looks sort of sloppy to me. If the searcher really feels that that is the way to spell the word, it make not look odd but I feel that in most cases typos are a result of very fast typing or chubby fingers. What would be nice is when creating your ads you can include a list of negative keywords for your dynamic keywords. If the keyword is too long to fit in the title when using dynamic keywords, most search engines offering this feature will simply use a default keyword. They should give us an option to create another list of keywords, which would be the typos, that if searched, will insert your default keyword rather than the ugly typo. Just a thought.
As mentioned in the PPC Keyword Research post, the free tool that I use to find misspelling or typos is searchspell.com/typo.
Do you include typos in your keyword lists?
February 29, 2008
Miscellaneous