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Qassia is a free service that encourages the promotion of your blogs and sites by letting you add dofollow links to the content pages you create on there. In addition, you are given 5 ad spots that you can use to promote practically anything that you want.

How Qassia Works

The way it works is quite simple. You provide Qassia with "Intel" and you can attach any of your sites links to that piece of Intel. You can add as many sites as you want to your account, but just one per Intel. Your piece of Intel has it's own page on Qassia's site. The link you attach to this specific Intel shows up underneath the Intel under the heading "PLEASE VISIT THE CONTRIBUTOR'S WEBSITE". It shows a screenshot of your site and provides two links. One link is the title of your site using any anchor text of your choice and the second link is the description of your site that you provided. The second link, I believe, doesn't provide that much value though. Apparently if there is more than one link on a page pointing to the same web page, only the first link passes any link juice and only that bit of anchor text is taken into account. Still, you get one sexy do follow link pointing to any web page or site of your choice.

5 Advertising Slots

Qassia gives you control of 5 advertising slots. I believe 4 show up on your profile page and all 5 show up on your Intel pages.

Qassia Best Practices

In my opinion a lot of people are using Qassia incorrectly. You are allowed to, and encouraged to provide Intel on a variety of topics, you just aren't allowed to promote any websites directly within it. That's what the CONTRIBUTOR'S WEBSITE links are for underneath. However, the web site that you attach to a piece of Intel should be in some way related. I think that would make the link more powerful SEO-wise, etc. if it is themed. But I see people doing things like creating Intel on "dirt biking" and attaching a website link for "dog training". The person reading your Intel probably isn't interested and it is probably given less weight for SEO purposes but I can't be certain.

As far as the 5 ad slots go, you can't specify ads for each Intel so, either use one uniform theme for your account where the ads match the sites and the Intel, or just use AdSense so that the ads are dynamic and will always match the content.

Drawbacks Of Qassia

Any site that allows you to create a profile and add web site links to I usually promote the profile page a little bit by Social Bookmarking it etc... you know.. promoting your promotions. But in the case of Qassia, the web sites links are all nofollow on the profile page so I didn't bother. The Intel pages however would be good to promote. They use the title you provided for the Intel as title for the page AND in the URL so you can probably get them ranking for certain keywords eventually.

Often with Web 2.0 sites you are given an RSS feed that you can submit to RSS directories and/or use in a mashup with other feeds for your other web properties in the same niche. I didn't see one on Qassia. It would be nice to have a feed with all of your Intel and at the bottom of each Intel in the feed have your dofollow link for the attached website appended. But as of now, it doesn't exist.

Well, that's it... Now get out there and do some backlinking. Sign up to Qassia here.

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