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I had Tom create a script for me that will allow me to pair keywords together that I could use in my PPC campaigns. It's very similar to the keyword pairing feature of SpeedPPC except that it allows for extensive pairing.
SpeedPPC has 2 boxes for pairing and allows for reverse pairing (I'll explain in a minute). This keyword pairing script has 4 boxes and allows for reverse pairing as well but only on the 1st 2 boxes.
It's really simple to use. You simply add keywords, one per line into 2, 3 or 4 of the text boxes. When executed the script will spit out all combinations of the keywords all paired up.
Below is a screen shot of an example done using 2 of the text boxes with reverse pairing turned on. The first box would contain city names and the second box contains similar "dating" terms. See blow.
The example above resulted in 20-something keywords from the 7 keywords provided.
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Also included are some city lists that you can use for pairing (US and Canada). Here's a link for another free list from the ZipCodeGuy that you can use for geo-targeting purposes.
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June 26th, 2008 at 4:54 am
Hey Keith,
why are you looking for dating in your town ? Aren’t you already a father of a nice baby ? LOL
Would like to get this script.
ciao
alexander
Big Bloggers last blog post..SEO Tip: Seductive, Sexy Keyword Titles
June 26th, 2008 at 12:29 pm
Great free tool. I’ll make sure to get a post up about it.
June 26th, 2008 at 9:49 pm
I think I am on the aweber list from the contest. But if not let me know ;).
I haven’t gotten any of the scripts you have given so add me to the list of beggars lol ;).
Are you able to figure out any obvious uses for the zip codes? I think it’s nice to have but I can’t figure out a good way to incorporate actual zip codes that people would search for or click. I assumed that people might see something like “90210 dating” and recognize their zip code then click but seems the city or state would work much better. But was wondering if you had any ideas on how to really take advantage of the zip codes that I couldn’t think of. Probably something very obvious that would make them very handy but even if not, I guess just using them for extension list is useful.
DotDrivens last blog post..Milk A Cow and Win An Iphone 3G (the newest and bestest iphone)
June 26th, 2008 at 10:46 pm
@Big Blogger: It’s been sent…
@Stephan: I appreciate that
@DotDriven: No prob, I’ll send them both in a sec.
People surprisingly do append (or prepend) zip codes. But more often they will search with a city name or State name for sure.
With SpeedPPC, as you know, it’s really easy to create ads and ad groups that are highly relevant to the search term. So for a dating offer, it might be handy to use zip codes in an ad group (and have the ads include the zip code)…then use the different combinations of city and city, state and just state.
You can get 1,000s of keywords with highly relevant ads in no time with the city and zip code lists
June 27th, 2008 at 9:40 am
Hi Keith,
This seems like a nice tool. Please send it over.
Thanks,
July 12th, 2008 at 11:24 pm
Awesome man, I don’ t use speed ppc, but I would love to get this script!