When I sit down to write a piece of content, or pay to have one written, for a niche site... I want to stretch it as far as I can. I am going to run through the process I use when trying to rank for a particular long tail keyword to flow traffic into my site from 3rd party sites. My mission is always to get all the top spots on the first page, and sometimes I accomplish just that.
- I pick a topic that is related to my niche but not a topic that I would write about on my actual niche site. For example, if I had a site about "walleye topwater fishing lures", I might look to a topic like "walleye night fishing". I would use Market Samurai to find a keyword that gets a minimum of 100 SEOT for exact match, has less than 60,000 SEOC and weak competition. To understand what I mean, grab a free copy of Market Samurai and watch the intro videos.
- Now I decide where I want my content to go to determine how many articles that I need written. I usually get four articles written targeting the keyword. I submit one to Ezine Articles because they require 100% unique content, one to Hub Pages and one to Squidoo. I also "spin" one (usually the one I submitted to Squidoo) and submit the spin to both SK and AMA. This spin lands me tons of backlinks in the long term which is where most of the benefit is, rather than ranking for the chosen keyword. But when submitting to SK and AMA, there are plenty of valuable sites that your content will land on and your article may just end up ranking well in the search engines. Keep in mind that all "spun" content is unique as well.
- I submit the fourth piece of content to various article directories and I also repurpose it for extra leverage. These days I spin the article and submit it to Unique Article Wizard which is a service similar to SK and AMA but it submits unique versions of your content to blogs, article directories and other web sites. The great thing about SK, UAW and AMA is that your content contains backlinks to your sites with random anchor text of your choice. So, for the "walleye topwater fishing lures" site I might link to it with the anchor text: "walleye topwater fishing lures" or "walleye topwater fishing baits" or "walleye topwater fishing plugs", etc. The system will just pick one and drop it in.
- The first part of the repurposing is creating a PDF from the article. You can do that free using OpenOffice.org software. Then submit the PDF to sites like Scribd.com and Docstoc.com.
- I then take main points from the article and add them to slides in a PowerPoint Presentation and submit the presentation to Slideshare.com. I sometimes submit my PDF to Slideshare as well.
- Next, I use Jing from JingProject.com to record myself reading the slides and navigating through the presentation. I submit the resultant video to video sharing sites like YouTube and put my URL in the description.
- I record myself reading the entire article and save it as an mp3. I use MP3 Voice Recorder (freeware) to accomplish that. I then submit them to podcast directories like PodcastAlley.com.
- Then I convert my PDF to an EXE using PDF2EXE. Then I generate a PAD file using PADGen. Then I submit the EXE to software directories using ABB Pad Submitter. Very powerful!
- I submit any RSS feeds that I have (from article directories, Squidoo, my blog, DocStoc, YouTube, etc.) to Feedage.com and FeedAgg.com and a few others, but mainly the 2 mentioned.
- I Digg just one of the published articles. I add another to Propeller.
Performing all of the steps above often lands me in several top spots for my chosen keyword, then my site is just 2 clicks away! Be sure and use your keyword in the title on all submissions. Also, locate the RSS feed for all your profiles and be sure to submit them to RSS directories. The RSS links are often do-follow even if the ones on the site are not. Also, you may want to merge all your feeds using Yahoo! Pipes or a similar service and submit the resultant RSS feed to RSS directories as well. Also, complete your profiles on all 3rd party sites and drop in a link to your site if there is a space for it. I know it's a lot of work but it's well worth it. You can try Brute Force SEO to automate most of the above (and more) if your budget allows.
Related posts:
- Adding A Spun Article To Free Traffic System
- Are You Repurposing Your Content?
- Converting 2 Articles Into 90 Unique Versions And Getting Auto-Backlink Love
- Get Free Targeted Website Traffic In Any Niche
- Link Building Through Blog Content Syndication
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September 13th, 2009 at 7:23 am
That is an amazing to-do list and covers many things that I had not thought of!
I do some, but certainly not all of these things.
Man! Your day must be very busy!!! lol
September 13th, 2009 at 9:34 am
haha yeah, I put in a lot of time, but it’s so worth it, especially on the days I’m feeling lazy or busy with other things, the profits still roll in. A lot of the above is either outsourced or automated for me though.
September 14th, 2009 at 1:12 pm
hi keith, brilliant post. its funny because i was actually just about to send you an email asking what parameters you use for market samurai when looking for keywords. So minimum of 100SEOT in exact match is a good start with less than 60000 SEOC? Can i just ask you what you would define as weak competiton? in micro niche finder you get either a red,amber or green light but in market samurai you have to determine the strength of the competition yourself. would you mind telling me what factors you consider the most important when trying to decide whether or not to target a keyword, im mean whats the most important factor? page rank? amount of backlinks? domain age? sometimes i look at the strength of competition in certain keywords and cant figure out whether or not to try and target them. hope this makes sense and that you will share your thoughts, cheers keith, alan
September 14th, 2009 at 4:55 pm
The SEOT and SEOC depends on what you want to do with the keyword and how confident you are with your link building skills. 100 and 60,000 I feel, are good numbers for the process above (getting traffic from 3rd party authority sites).
As part of the process above, the content you submit will contain backlinks to an existing web site in most cases. You will be able to control the anchor text most of the time, so you can be linking to a site that targets a specific keyword. You can look at figures with higher competition when building a site (even as high as 250,000 or more), because it’s more of a long term thing, being that it’s your own site. Plus you may want to look at keywords with more traffic if you can find them.
As for the strength of competition, I just follow along with what they do in Commission Blueprint 2. I look for keywords that do not have more than one competitor with a ‘Y’ (a Yes) in ALL the YAH, Title, URL, Desc & Head columns. Then I make sure there are at least two sites with a Pagerank of 3 or below in the top 10. Then I look to make sure there are at least two sites with less than 50 backlinks to the page (BLP). If I satisfy all 3 criteria, then I use that keyword for a site I want to build. However, when following the process outlined in the above article I’m more lenient regarding the strength of competition because the content will be on high traffic, high PR sites.
Hope that makes sense.
September 16th, 2009 at 4:22 am
Hi Keith,
As someone just getting in to this, I first of all followed your advice to get the Godaddy.com unlimited account. I tried and liked the Linux hosting but the economics of multiple accounts did not make sense. So after an initial teething problem getting the MySQL databases set up I am now good to go on that.
This article is great for the rest of things “to do”. I had done a little so far but the rest is great information.
Thank you for sharing your knowledge.
Good Luck,
Paul Anderson